Companies should provide the Best quality in Marketing
A maxim of marketing always indicates that sufficient to place products with good quality and low prices to gain significant results in business. But it may be that this statement is far from reality today.
According to Philip Kotler, the world’s foremost authority on marketing, that reality is changing and soon will no longer suffice. Kotler explained that customers are more demanding. But this requirement is not only linked to the quality of a product or a service. Consumers and businesses are choosing products that meet their deepest needs related to ethics, values and idealism.
“Every time ma consumers are looking for solutions to satisfy their desire to transform the globalized world a better planet. People are looking for companies to meet their deepest needs and social and environmental mission, along with his vision and values, “says Kotler.
The consequence is that the outlook for stock corporations and companies are adapting to meet the demands of increasingly aware consumers. According to Kotler, “began a new phase in relation to the approach of organizations to attract these ‘new consumers’, which can be called Marketing”
Marketing inward
Kotler explains that marketing cannot be directed only to customers but also should be considered for employees. “We need to keep employees happy to work with the company. It must treat employees like customers, not to influence them, but to meet their needs, “he says.
Hire a nerd
Kotler also explained that in all areas of marketing must be connected all the time with young people who connect to the Internet, that is, true nerds. With the explosion of social networks, it is important to have people who can talk well through this medium.
“Their marketing department has to have these young people to work in these groups today,” he says. At this point, Kotler recommends that it is necessary to explore fully the social networks, like Twitter and LinkedIn, and learn to improve those things said about us in these spaces. “Part of the marketing approach has to be oriented toward social networks,” he says.
Who has started in marketing?
Kotler states that few companies who understand these new demands of marketing. According to the guru, 70% of companies are marketing in a marketing phase 1.0, 25% are in marketing 2.0 and only 5% living reality. But that projection is evolving gradually.
The company featured in this segment by positioning itself as a family business, development, specializing in cleaning products and tries to give the best working conditions for employees as a way to increase your productivity. “The Johnson tried to work with the community. Through social values, in order to create sustainable economic value.
